Trade Dress

The law regarding trade dress can overlap areas such as trademark, unfair competition, copyright and patent. Principles of enforceability involve aspects of "secondary meaning" much like certain types of word marks, where consumer recognition and identification with the product source are required. Additionally, trade dress must be "non--functional" in order to be protectable.

The issue of functionality can therefore overlap patent law. Features such as ornamental graphics on packaging, or sculptural aspects of the product itself can implicate copyright concerns.

As in a trademark case, Barnes & Thornburg's attorneys are familiar with likelihood of confusion provable by circumstantial evidence, implication from the competitive environment or expert survey research.

Additionally, by dealing with appropriate evidence, Barnes & Thornburg attorneys have protected and enforced trade dress for clients. In other situations, we have successfully defended our clients when trade dress issues have been asserted.

Barnes & Thornburg can advise clients on trade dress issues and provide counsel on the need to compete effectively using functional and non-distinctive features.